Corporate Strategy
University of London & UCL School of Management
If the news of merger, acquisition, split or spin-off strain your eyes, and you wonder what is under the hood, then this course is for you! No hollow big talk, this inspiring course introduces fundamental concepts and approaches of analysis. It does not tell you what specific strategy is good or bad, but guide you through thinking about it.
Synergy is really the core of all topics. You may found diversification, divestiture, or relationship among headquarters and businesses, all of them are because of the analysis related to synergy. When it comes to the problem of resource allocation, it is impressive that the professor introduced his own research “Synergistic Portfolio Framework” to enhance the currently ubiquitous models.
The theme park Ferrari World at Abu Dhabi, the story between Harris + Hoole and Tesco, etc. The professor case studies quite a few famous global brands. I also learned how people and regional culture could impact the process of decision making. Ultimately, corporate strategy is to make the collaboration of businesses better.
Quick Recap
My certificate
https://coursera.org/share/4facc0e19ff99b15cb8aef1d9e7881a7
I am Kesler Zhu, thank you for visiting my website. Checkout more course reviews at https://KZHU.ai
